Merx #202602-182

Strategic Media and Advertising Buying Services for High-Speed Rail Project (VIA HFR – VIA TGF Inc.)

This opportunity is issued by VIA HFR – VIA TGF Inc. (Alto), a federal Crown corporation leading the High-Speed Rail Network project in Ontario and Quebec. - Government Buyer: - VIA HFR – VIA TGF Inc. (Alto), a Canadian federal Crown corporation - Scope of Services: - Strategic Media and Advertising Buying Services to support public awareness and engagement for the high-speed rail project - Includes media strategy, planning, buying, optimization, and reporting across traditional and digital channels - Services must target diverse Canadian audiences, including Indigenous communities - Key personnel roles: Partner/Vice-President, Senior Account Manager, Senior Media Planner, Programmatic Specialist, SEO/SEM Specialist, Social Media Specialist, Data Analyst - Notable Requirements: - Compliance with Canadian and EU trade agreements - Ability to provide services in either of Canada's official languages (English or French) - Adherence to federal standards, accessibility, and transparency in media campaigns - Pricing in Canadian dollars, with possible annual adjustments based on the Consumer Price Index - Non-exclusive contract; Alto may contract with other vendors or fulfill similar needs internally - Period of Performance: - Initial term of one year, with two optional one-year extensions at Alto's discretion (up to three years total) - Place of Performance: - Services to be performed across Canada - On-site meetings and coordination at Alto headquarters in Montreal, Quebec, and offices in Toronto, Ottawa, and Quebec City - No specific OEMs or incumbent vendors are named; the RFP is open to qualified media and advertising service providers.

Description

This Request for Proposals (RFP) issued by VIA HFR – VIA TGF Inc. (Alto) invites qualified proponents to submit proposals for Strategic Media and Advertising Buying Services. The services are detailed in Appendix D - Statement of Requirements. The contract term is one year with two optional one-year extensions at Alto's discretion. The resulting agreement will not be exclusive, and Alto may contract with others or obtain similar services internally. Proposals may be submitted in either of Canada's official languages.

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