University of Alabama Posting Board #UA26-116

University of Alabama Brand Research Services Solicitation

This opportunity involves the University of Alabama seeking qualified firms to provide comprehensive Brand Research services. - Government Buyer: - University of Alabama, located in Tuscaloosa, Alabama - OEMs and Vendors: - No specific OEMs or vendors are named, as this is a service-based solicitation - Products/Services Requested: - Brand Research Services - Assess current perceptions among priority audiences - Evaluate effectiveness of the 'Where Legends Are Made' brand campaign - Provide evidence-based guidance for future brand positioning and messaging - Unique or Notable Requirements: - Respondents must demonstrate capacity and experience in brand research - Compliance with State of Alabama Immigration Compliance Law - Adherence to FERPA privacy provisions - Execution of a Business Associate Agreement for handling protected health information - Non-Disclosure Agreement required - Solicitation is invitation-only - No product part numbers or purchase quantities are specified, as this is a service engagement

Description

The University of Alabama is seeking proposals from qualified firms to provide Brand Research services. The engagement aims to assess current perceptions among priority audiences, evaluate the effectiveness of the existing brand campaign, and generate evidence-based guidance for future brand positioning and messaging. This is an invitation-only solicitation with a response due date of April 21, 2026. The solicitation includes several legal and compliance attachments relevant to the procurement.

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