Utah Public Procurement Place U3P #LD26-7

Utah Underage Drinking Prevention Media and Education Campaign Solicitation

This opportunity seeks a contractor to lead Utah's Underage Drinking Prevention Media and Education Campaign. - Government Buyer: - Utah Department of Alcoholic Beverage Services (DABS), in coordination with the State of Utah Division of Purchasing - Products/Services Requested: - Comprehensive statewide media and education campaign to reduce underage drinking - Services include: - Campaign design, production, and operation - Creation and placement of advertisements across TV, radio, digital, print, website, and social media - Multi-language ad production (English, Spanish, and others as needed) - Public relations, community outreach, and campaign evaluation - Collaboration with DABS and the Parents Empowered Underage Drinking Prevention Workgroup - Unique/Notable Requirements: - Vendor must have at least five years of experience with similar campaigns - Ability to begin work immediately upon award and launch campaign by required date - Compliance with state certifications and anti-boycott provisions - Pricing guaranteed for one year; contract may last up to five years, subject to funding and performance - No specific OEMs or named vendors are identified in the solicitation - Estimated initial budget allocation is $3.4 million for the first year

Description

This RFP seeks a vendor to provide a comprehensive media and education campaign aimed at preventing underage drinking in Utah. The contract will cover the design, production, and operation of advertising across various media channels to increase awareness among parents and guardians about the harms of underage drinking. The campaign includes creating high-quality ads, media buying, public relations, community outreach, and evaluation of campaign effectiveness. The contract length is five years with pricing guaranteed for one year, and the initial budget allocation is $3.4 million for fiscal year 2027.

View original listing