Merx #25-068P

Ontario Shared Services Seeks Activation Impact Measurement Services for OCS

Ontario Shared Services is preparing to procure Activation Impact Measurement services to assess the effectiveness of Ontario Cannabis Store’s (OCS) public-facing initiatives. - Government Buyer: - Ontario Shared Services (contracting office) - Ontario Cannabis Store (OCS) as the end user - OEMs and Vendors: - No specific OEMs or vendors are named in this notice - Products/Services Requested: - Activation Impact Measurement Services - Measurement and analysis of the impact of OCS’s public-facing activations (e.g., pricing exercises, digital, Out of Home, radio marketing campaigns) on consumer behavior - Provision of timely, actionable insights to validate effectiveness and inform future strategies - No physical products requested; only professional, administrative, and management support services - Unique or Notable Requirements: - Proponents must sign a non-negotiable Confidentiality and Non-Disclosure Agreement (NDA) to access additional information - Signing the NDA does not obligate proposal submission - Focus is on professional services for measurement and analysis, not product supply

Description

This Notice of Intended Procurement (NOIP) announces an upcoming Request for Proposal (RFP) for Activation Impact Measurement by Ontario Shared Services. The procurement aims to select a proponent to measure the impact of public-facing activations such as pricing exercises and marketing campaigns on consumer behavior, providing actionable insights to validate effectiveness and guide future strategies. Proponents must sign a Confidentiality and Non-Disclosure Agreement (NDA) to access additional information, which is non-negotiable and does not obligate proposal submission. The RFP will be issued soon, with the NOIP serving as advance notification.

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