Ontario Tenders #25-068P

Ontario Cannabis Store Seeks Activation Impact Measurement Services

This opportunity from the Ontario Cannabis Store (OCS) seeks a vendor to provide Activation Impact Measurement services for its public-facing initiatives. - Government Buyer: - Ontario Cannabis Store (OCS), operating under the Ontario Cannabis Retail Corporation - Contracting office at 4100 Yonge Street, Toronto, Ontario, M2P2B5 - Scope of Services: - Measure the impact of OCS’s activations and investments (e.g., pricing exercises, digital and traditional marketing campaigns) on consumer behavior - Deliver timely, actionable insights to validate effectiveness and inform future strategies - Services include: - Business and corporate management consultation - Market research - Sales and business promotion - Customer relationship management - Management support - Publicity and marketing support - Reputation and brand management - Public relations and media relations - Professional communication - Issues and crisis management - OEMs and Vendors: - No specific OEMs or vendors are named in the notice - Unique Requirements: - Proponents must sign a non-negotiable Confidentiality and Non-Disclosure Agreement (NDA) to access further information - NDA applies equally to all participants - Place of Performance: - Services to be performed in Ontario, Canada - Contracting office located in Toronto

Description

This Notice of Intended Procurement (NOIP) announces an upcoming Request for Proposal (RFP) for Activation Impact Measurement by the Ontario Cannabis Store (OCS). The RFP will seek proposals to measure the impact of OCS's public-facing activations and investments, such as pricing exercises and marketing campaigns, on consumer behavior. Proponents must sign a Confidentiality and Non-Disclosure Agreement (NDA) to receive additional information. The successful proponent will provide timely, actionable insights to validate effectiveness and guide future strategies.

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