Indiana Department of Administration #004000000087052

The Indiana Department of Health is seeking a contractor to develop and implement a digital health literacy campaign focused on promoting the Indiana Breast and Cervical Cancer Program (IN-BCCP) to Black women in Lake County, Indiana. - Government Buyer: - Indiana Department of Health, Chronic Disease, Primary Care, Rural Health, Section 2-C, 2 N Meridian St, Indianapolis, IN 46204 - Products/Services Requested: - Development and execution of a digital health literacy campaign - Use of existing IN-BCCP digital assets (15-second videos, program messaging) - Production of one set of 6-second animated graphics for banner placement - Delivery across digital platforms (digital video, animated banners, YouTube) - Final report summarizing campaign reach and engagement (website clicks) - Unique/Notable Requirements: - Campaign must specifically target Black women in Lake County, Indiana, who have not previously enrolled in IN-BCCP - Messaging must focus on the availability of free cancer screenings for eligible individuals - Contractor must collaborate with IN-BCCP staff for strategy and implementation - Use of previously developed IN-BCCP materials is required - Submission is by email only; not through the Supplier Portal - Budget: - Total campaign budget not to exceed $25,000 - No specific OEMs or named vendors are mentioned in the solicitation

This solicitation is issued by the Indiana Department of Health to develop a targeted digital health literacy campaign promoting the Indiana Breast and Cervical Cancer Program (IN-BCCP). The campaign aims to reach Black women in Lake County, Indiana, who have historically been under-enrolled in the program, using online video messaging across digital platforms such as digital video, animated banners, and YouTube. The contractor will utilize existing digital assets and produce additional animated graphics, with a final report summarizing campaign reach and engagement. The campaign budget shall not exceed $25,000.