Vermont Department of Economic Development #14-03-26

The University of Vermont is seeking expert consulting services to support its Division of Strategic Communications in brand development and activation. - Buyer: University of Vermont - Dept. of Purchasing - Scope: Marketing research, brand strategy, and brand activation consulting - Aligns with UVM's newly launched strategic plan - Focus on higher education marketing and strategic planning - Objective: Articulate a clear, compelling, and differentiated brand position reflecting academic excellence, public mission, core values, and unique sense of place - No specific OEMs or product vendors are named; this is a professional services procurement - All communications must be conducted via email as specified - Place of performance: Burlington, Vermont (Chittenden County) - Notable requirements: - Vendor must demonstrate experience in higher education marketing and brand activation - Emphasis on strategic alignment with UVM's mission and values

The University of Vermont (UVM) is seeking an experienced marketing research, brand strategy, and brand activation firm to align its brand strategy with its newly launched strategic plan. The goal is to articulate a clear, compelling, and differentiated brand position that reflects UVM's academic excellence, public mission, values, and sense of place. This is a Request for Proposal for consultant services in marketing and strategic planning. All communications must be conducted via email, and the intent to bid deadline is March 27, 2026.