SAM #FA300225SC002

AETC seeks innovative Human Capital and AI-enabled Marketing Solutions for Recruitment

This opportunity from the Air Education and Training Command (AETC) seeks innovative commercial solutions for Human Capital services, with a special focus on AI-enabled marketing and communications campaign management systems to support recruitment across the Air Force, Air National Guard, Air Force Reserve Command, and U.S. Space Force. - Solicitation is issued by the 338th Enterprise Sourcing Squadron (338 ESS) at Joint Base San Antonio–Randolph, Texas - Proposals are invited for: - Human Capital services (training, education, HR support) - AI-enabled marketing and communications campaign management system - Marketing and recruiting services tailored to diverse Air Force components - Key requirements for the AI-enabled system: - Rapid campaign creation, workflow management, and data integration - AI-driven content generation and audience segmentation - Real-time field reporting and role-based access - Integration with third-party marketing tools - Compliance with DoD security standards and scalability - Marketing solutions should address unique recruiting challenges, leverage immersive experiences, peer-driven content, and AI-powered tools - No specific OEMs or part numbers are named; the solicitation is open to a broad range of commercial providers - Anticipated NAICS codes include educational, technical, engineering, and marketing services - Period of performance for the AI-enabled system is a base year plus four option years (total five years); other services depend on proposal specifics - Place of performance is primarily Joint Base San Antonio–Randolph, TX, with broader Air Force enterprise involvement - No set-aside restrictions; encourages proposals from non-traditional contractors and small businesses - Awards may be Firm Fixed Price contracts or Other Transactions - Attachments detail mission requirements, total force integration, and specific AOIs

Description

The United States Department of the Air Force (DAF) Air Education and Training Command (AETC) seeks to modernize its marketing and communications operations to enhance recruitment effectiveness, improve operational efficiency, and maximize return on investment. This will be achieved through an advanced, AI-enabled Marketing and Communications Campaign Management System: a unified, cloud-based platform for managing the full complexity of marketing and communications operations. The contractor shall provide a comprehensive, integrated, and scalable solution that integrates specialized applications, proprietary AI, and siloed data into a single, coherent workflow. This system will enable the DAF to leverage its internal capabilities, data assets, and personnel to create authentic, targeted recruitment campaigns, addressing challenges such as fragmented marketing efforts, untapped internal capabilities, and the need for rapid content creation and data-driven optimization. The primary focus is to improve efficiency, optimize performance, and enhance the effectiveness of marketing and communication campaigns.

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