Award
University of Mary Washington COOP 23-1459
Behavioral Intelligence Platform
Recipient
Capture Higher Ed (Capture LLC)
Award Amount
$637,024.00
Ceiling
$637,024.00
Awarded
December 17, 2022
Identifier
COOP 23-1459
The University of Mary Washington contracted with Capture LLC/Capture Higher Ed for a behavioral intelligence platform and associated enrollment marketing services. The latest renewal order form lists $637,024 in fees for the term through June 30, 2028, with an optional additional term priced at $343,064.
Description
Contract COOP 23-1459 with Capture Higher Ed for a behavioral intelligence platform and related services, including search consulting, email marketing, digital advertising, landing pages, and related products. Modification 3 renewal order form lists fees totaling $637,024 for the renewal term, with a further optional term priced at $343,064.