# University of Mary Washington COOP 23-1459

Behavioral Intelligence Platform

**Recipient:** Capture Higher Ed (Capture LLC)

**Award Amount:** $637,024.00
**Ceiling:** $637,024.00

**Awarded:** December 17, 2022

**Identifier:** COOP 23-1459

The University of Mary Washington contracted with Capture LLC/Capture Higher Ed for a behavioral intelligence platform and associated enrollment marketing services. The latest renewal order form lists $637,024 in fees for the term through June 30, 2028, with an optional additional term priced at $343,064.

### Description

Contract COOP 23-1459 with Capture Higher Ed for a behavioral intelligence platform and related services, including search consulting, email marketing, digital advertising, landing pages, and related products. Modification 3 renewal order form lists fees totaling $637,024 for the renewal term, with a further optional term priced at $343,064.

[View original record](https://umw.cobblestonesystems.com/public/ContractDetails.aspx?cid=1459&wc=oplYouSJ3cTDS2kwbVIpBwwVV%2f%2fMskyO8V%2buO5UNJpU%3d)