System1 Group plc

System1 Group plc is a global marketing research and creative effectiveness company, formerly known as BrainJuicer. Its platform measures consumer emotional responses to help brands predict and improve the commercial potential of advertising, innovation and brand assets. Products include ad testing and screening, competitive creative benchmarking, innovation testing, distinctive asset evaluation and brand tracking. System1’s research and analytics support marketers in evaluating creative work, gathering consumer insights and making more confident marketing decisions.