Sheer Simple Laboratories Inc. (Joni)

Sheer Simple Laboratories Inc. operates joni, a Canadian period-care company founded in Victoria, British Columbia. It sells pads, liners, tampons, leakproof period underwear, incontinence pads, and bundles, with one-time and subscription purchasing options. joni also offers commercial period-care solutions, including IoT-powered dispensers for public spaces. The company describes its mission as advancing menstrual equity through product donations, nonprofit partnerships, and access-focused initiatives.