mParticle, Inc.

mParticle, Inc. provides an enterprise customer data platform that helps organizations unify and govern first-party customer data, build and analyze audiences, and activate them across marketing and advertising systems. Its capabilities include real-time data and identity management, segmentation, predictive audiences, integrations, and tools for acquisition, personalization, retention, and lifecycle marketing. The company highlights customers in retail, media and entertainment, quick-service restaurants, travel and hospitality, and financial services.