Cetera Financial Group, Inc.

Cetera Financial Group is a U.S. financial services and wealth-management company that supports financial advisors and financial institutions. Its offerings include advisor technology and client platforms, investment research and guidance, investment management resources, onboarding and transition support, customized marketing, and practice-growth programs. The company reports a network of approximately 11,400 financial advisors and 450 financial institutions as of December 31, 2025.