Arctic Fox Hair Color

Arctic Fox Hair Color is a consumer beauty brand offering semi-permanent hair color for at-home use. Its assortment includes vivid fashion shades and the Naturals AF line. The brand describes its formulas as deeply conditioning and free from peroxide, ammonia, and PPD, and promotes a cruelty-free, vegan approach. Through its online store and color-focused editorial content, Arctic Fox helps customers explore shades, trends, and DIY hair-color inspiration.