# USDA FAS Awards Auburn Marketing Agreement

The U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS) awarded a **$112,500** agreement to Auburn University on May 5, 2026, to design and host a two-week marketing program targeting Eurasian buyers, specifically from Georgia. This initiative under the CADI project aims to promote U.S. poultry exports by educating international buyers and facilitating business connections between U.S. producers and markets in Eastern Europe and the South Caucasus.

- This agreement highlights USDA FAS's continued investment in export promotion through educational marketing programs, creating opportunities for contractors specializing in international trade outreach and agricultural marketing.
- Procurement professionals should note the focus on Eurasian markets, particularly Georgia, indicating strategic geographic priorities for U.S. agricultural export growth.
- Organizations with expertise in marketing tours, international buyer engagement, and agricultural product promotion may find similar future opportunities under USDA export assistance programs.
- The partnership with a university demonstrates USDA's use of academic institutions as key partners in executing specialized outreach initiatives.

**Jurisdictions:** federal
**Industries:** Healthcare
**Topics:** Grants & Funding
**Published:** May 06, 2026

### Government Entities
- U.S. Department of Agriculture Foreign Agricultural Service (USDA FAS)
- U.S. Department of State Office of the Coordinator of U.S. Assistance to Europe and Eurasia

### Vendors
- Auburn University (awardee)

### Sources
- [Announcing Partnership with Auburn University to Implement Marketing Tours for U.S. Poultry | USDA Foreign Agricultural Service](https://www.fas.usda.gov/newsroom/announcing-partnership-auburn-university-implement-marketing-tours-us-poultry) - FAS