Federal News
USDA Launches Product of USA Label Campaign
March 25, 2026
The United States Department of Agriculture (USDA) has initiated a national public awareness campaign to promote a new voluntary "Product of USA" label for meat, poultry, and egg products that are fully produced in the United States. This label certifies that products are born, raised, harvested, and processed domestically, aiming to enhance transparency, consumer trust, and support for American farmers and ranchers. The campaign is supported by key federal officials including USDA Secretary Brooke L. Rollins and Senator Roger Marshall, emphasizing fair marketplace practices and strengthening the domestic agricultural supply chain.
- Why this matters: Procurement professionals should note the USDA's emphasis on domestic sourcing and transparency, which may influence future contract requirements and supplier qualifications for agricultural products.
- The voluntary label could create new market differentiation opportunities for suppliers fully compliant with U.S. production standards.
- Organizations involved in meat, poultry, and egg supply chains should evaluate their production and processing practices to align with the label criteria to better position themselves for USDA-related procurement and marketing initiatives.
- This initiative signals increased federal support for domestic agriculture, potentially impacting procurement policies favoring U.S.-origin products.
Our great patriot ranchers and producers grow, raise, and harvest the world27s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust.
— Brooke L. Rollins, USDA Secretary of Agriculture
America27s farmers and ranchers produce the safest, most abundant food supply in the world, and they deserve a fair marketplace that reflects that. The 27Product of USA27 label is a commonsense step to restore transparency and ensure consumers know exactly where their food comes from. When a product carries that label, it should mean it was born, raised, and processed right here in the United States2727period.
— Senator Roger Marshall
The 27Product of the USA27 label rewards American farmers and ranchers who grow, raise, and process their products in the U.S., while giving consumers confidence they are supporting American agriculture.
— Gina M. Zeldin, EPA Administrator
Agencies
United States Department of Agriculture, United States Senate, Environmental Protection Agency
Locations
Sources
- Senator Marshall Praises USDA “Product of USA” Label - Senator Roger Marshall · Marshall Senate · Mar 25
- USDA Promotes New, Voluntary “Product of USA” Label | USDA · USDA · Mar 24