Federal Policy
President Trump Enforces Made in America Claims
March 18, 2026
President Donald J. Trump signed an Executive Order on March 13, 2026, directing federal agencies, including the Federal Trade Commission (FTC), to intensify enforcement against false "Made in America" claims in advertising and government procurement. The order mandates a comprehensive review of government acquisition contracts, schedules, and marketplace listings to verify American-origin claims and remove products or vendors found to misrepresent their status. It also empowers the FTC to prioritize enforcement actions and consider new regulations targeting online marketplaces to prevent deceptive labeling practices. This initiative aims to protect genuine U.S. manufacturers, ensure truthful advertising, and promote fair competition in federal procurement and digital commerce.
- Why this matters: Procurement professionals must ensure compliance with stricter verification of "Made in America" claims in contracts and acquisitions to avoid removal of products and potential legal referrals to the Department of Justice.
- Federal agencies overseeing government-wide acquisition contracts and Multiple Award Schedules will conduct reviews to validate country-of-origin claims, impacting vendor eligibility and contract awards.
- Contractors and vendors should prepare for increased scrutiny on labeling accuracy and consider strengthening documentation supporting American-origin claims.
- This enforcement focus signals a procurement environment prioritizing transparency and integrity in sourcing, benefiting companies with verifiable U.S. manufacturing operations.
For any contractors or vendors found to misrepresent an American-origin status of any product sold to the Government, the relevant agency shall remove the products from Government procurement availability and refer the relevant contractors or vendors to the Department of Justice.
— Executive Order
Today, President Donald J. Trump signed an Executive Order to combat fraudulent 22Made in America22 claims by foreign manufacturers and sellers, ensuring Americans get clear, accurate information, and supporting businesses that truly manufacture in the United States.
— President Donald J. Trump
True American-made businesses2D2Dwhich invest onshore in jobs, communities, and production2D2Ddeserve undiluted branding benefits and protection from unfair competition by fraudsters.
— White House
Agencies
Federal Trade Commission, Department of Justice, United States Government, United States Senate, U.S. Customs and Border Protection
Vendors
Apple, Meta, Softbank, OpenAI, Oracle
Contracts
Locations
Sources
- Baldwin to Trump: Back My Bill to Support Made in USA Products Online | U.S. Senator Tammy Baldwin · Baldwin Senate · Mar 18
- Trump Targets Manufacturers Who Falsely Label Products ‘Made in America’ | NTD · NTD News · Mar 14
- Trump cracks down on fake ‘Made in America’ - Social News XYZ · Social News XYZ · Mar 14
- Trump Orders Crackdown on False “Made in America” Claims - MyChesCo · MyChesCo · Mar 15
- Trump orders crackdown on false "Made in America" claims · MSN · Mar 15