Federal Analysis
Chinese Researchers Analyze AI Impact on Sports Supply Chains
March 12, 2026
A 2026 empirical study conducted by researchers at Sichuan University and affiliated Chinese research centers examines the dual effects of artificial intelligence (AI) on supply chain stability within sports enterprises. The study, based on data from 45 Chinese listed sports companies, finds that AI significantly improves supplier stability but concurrently reduces customer stability. Talent attraction is identified as the key mechanism driving these effects, while logistics efficiency does not significantly mediate AI's impact. The findings highlight AI as a double-edged sword in supply chain management, with varying effects depending on enterprise type and profitability.
- Why this matters: Procurement professionals in sports and related industries should consider AI's complex influence on supply chain dynamics, balancing supplier reliability improvements against potential customer-side instability.
- Organizations involved in supply chain technology and sports enterprise services can leverage these insights to tailor AI solutions that optimize talent management and supplier relationships.
- This research underscores the importance of evaluating AI integration impacts holistically, especially in sectors where supply chain stability is critical to operational success.
- Stakeholders may find opportunities to develop or procure AI tools that enhance supplier stability while mitigating customer-side risks, informing strategic procurement and contract planning.
AI significantly enhances supplier stability but notably reduces customer stability in sports enterprises.
— Zhaoyang Zhao
Talent attraction emerges as the primary mechanism, while logistics efficiency fails to fulfill its anticipated role.
— Biao Wang
AI operates as a 'double-edged sword' in supply chain stability for sports enterprises.
— Jing Huang
Agencies
National Natural Science Foundation of China, Sichuan Key Research Base of Social Sciences-Research Center of System Science and Enterprise Development, Chengdu-Chongqing Metropolitan Area High-Quality Development Research Center