# White House Rebrands Federal AI Communications

A Sept. 29, 2026, White House directive requires executive branch agencies to use “SI” and “super intelligence” instead of “AI” and “artificial intelligence” in official communications, without changing statutory definitions or requiring contract amendments. The Department of Commerce’s use-case inventory also applies the new terminology while publishing information about non-classified, non-sensitive current and planned federal AI use cases. Proposed federal SI definition language is due Nov. 28, 2026 (23 days from Nov. 5); no new appropriation, contract award, or solicitation is identified.

- Contractors should review proposals and agency-facing materials for terminology alignment, while retaining the language used in existing statutes, regulations, contracts, and grants when citing them.
- The public inventory describes agency transparency obligations and limits disclosure to non-classified, non-sensitive information; firms supporting use cases should account for those boundaries in their work.
- NIST’s CAISSI may offer testing and collaborative research opportunities, but the signals identify no specific solicitation or funded procurement.

**Jurisdictions:** federal
**Industries:** Information Technology
**Topics:** Artificial Intelligence, Regulatory Compliance
**Published:** November 04, 2026

### Government Entities
- U.S. Department of Commerce (DOC)
- National Institute of Standards and Technology (NIST)
- Center for Advancing Innovation and Standards for Super Intelligence (CAISSI)
- White House

### Key Quotes
> Because the EO says the Executive Branch will not acknowledge the old terms, companies should carefully assess the language they use in proposals, filings, and responses to agency requests. When citing existing statutes, regulations, contracts, or grants, companies may still want to use the terms reflected in those documents
> — Jessica Tillipman, Associate Dean for Government Procurement Law

### Sources
- [Here's What's Going on With Government's ‘Super Intelligence’ Term | GovCIO Media & Research](https://govciomedia.com/heres-whats-going-on-with-governments-super-intelligence-term) - GovCIO Media & Research
- [Super Intelligence Use Cases Inventory | U.S. Department of Commerce](https://www.commerce.gov/about/policies/super-intelligence-use-cases-inventory) - Commerce