# Canada Lists $2.94M Advertising Contract

Public Services and Procurement Canada’s disclosure record lists a competitively sourced “Canada Unity AOR” advertising contract valued at $2.94 million, dated September 29, 2026, with services scheduled through March 31, 2027. The record does not establish whether the contract funded the pre-referendum video, which the Privy Council Office separately estimated at $250,000, or a broader campaign; the contract value should not be treated as confirmed expenditure on that video.

- The disclosed value and service period provide procurement-market context for government advertising and media-buying work, but the stated scope does not resolve which campaign activities the contract covers.
- Contractors and market analysts should distinguish the $2.94 million contract from the PCO’s separate $250,000 video estimate when assessing the procurement or campaign spending.

**Jurisdictions:** international
**Published:** October 30, 2026

### Government Entities
- Public Services and Procurement Canada (PSPC)
- Privy Council Office (PCO)
- Women and Gender Equality Canada (WAGE)

### Vendors
- EssenceMediacom Canada ULC (Agency of record for government advertising media buying)

### Sources
- [REVEALED: Federal procurement agency lists a $2.94 million 'Canada Unity' advertising contract dated before the Alberta vote - Rebel News](https://www.rebelnews.com/revealed_federal_procurement_agency_lists_a_2_94_million_canada_unity_advertising_contract_dated_before_the_alberta_vote) - Rebel News