# Canadian Government Awards Climate Strategy Advertising Contracts

Canadian federal disclosures list two advertising contracts associated with the Climate Competitiveness Strategy: a C$4.52 million agency-of-record media-buying contract awarded August 5, 2026, and a campaign contract valued at up to C$1.69 million awarded June 2, 2026. Their stated values total approximately C$6.2 million, but the records do not establish whether the contracts overlap or how much has been spent. The agency-of-record contract runs through March 31, 2027, giving advertising and media-buying firms a defined period to assess the existing award and the government’s disclosed procurement activity.

- The disclosed awards are associated with Environment and Climate Change Canada and Public Services and Procurement Canada; EssenceMediacom Canada ULC and GroupM Canada Inc. are identified in connection with the media-buying work.
- Companies reviewing the opportunity should distinguish the two awards and their stated scopes and values rather than assume they represent separate, fully spent budgets.
- The records describe awarded work, not an open solicitation. Firms interested in Canadian federal advertising work can use future procurement notices and disclosure updates to identify follow-on opportunities.

**Jurisdictions:** international
**Industries:** Professional Services
**Published:** October 30, 2026

### Government Entities
- Public Services and Procurement Canada (PSPC)
- Environment and Climate Change Canada (ECCC)

### Vendors
- EssenceMediacom Canada ULC (Awardee; agency-of-record media buyer)
- GroupM Canada Inc. (Awardee; identified as doing business as EssenceMediacom)

### Key Quotes
> The Climate Competitiveness Strategy is about betting on ourselves.
> — Mark Carney, Prime Minister

### Sources
- [REVEALED: Why has Ottawa contracted $6.2 million to advertise Carney's climate strategy? - Rebel News](https://www.rebelnews.com/revealed_why_has_ottawa_contracted_6_2_million_to_advertise_carney_s_climate_strategy) - Rebel News