# Pennsylvania Sets AI Advertising Disclosure Rules

Pennsylvania’s General Assembly gave final approval to Senate Bill 806 on October 7, 2026, and sent it to Governor Josh Shapiro, whose signature was expected but was not reported in the signal. The bill would require clear and conspicuous disclosures in advertising that uses AI-generated or significantly AI-modified content in ways that could mislead consumers. Government contractors and other businesses that produce or place consumer-facing advertisements in Pennsylvania should assess whether their content and disclosure practices would be covered; the signal does not specify an effective date.

- The measure creates a state-level disclosure obligation for covered AI-assisted advertising, which may affect contractors producing or placing ads for government programs as well as commercial clients.
- Companies should review how they identify AI-generated or significantly AI-modified advertising content and how clear and conspicuous disclosures would be provided if the bill is signed.
- Procurement teams buying advertising, communications, or creative services can account for the proposed disclosure standard when defining deliverables and evaluating contractor practices.

**Jurisdictions:** sled
**Industries:** Information Technology
**Topics:** Artificial Intelligence, Regulatory Compliance
**Published:** October 07, 2026

### Government Entities
- Pennsylvania General Assembly
- Pennsylvania Senate
- Pennsylvania House of Representatives
- Office of the Governor of Pennsylvania

### Key Quotes
> Consumers deserve to know if AI is being used to create a false impression about a product or service.
> — Nick Pisciottano, State Senator

### Sources
- [Pisciottano’s Landmark AI Bill Establishes One of Nation’s First Advertising Disclosure Standards - Pennsylvania Senate Democrats](https://pasenate.com/pisciottanos-landmark-ai-bill-establishes-one-of-nations-first-advertising-disclosure-standards/) - PA