# Advocates Urge FTC to Scrutinize AI Listings

An Alliance for American Manufacturing podcast discussed a Columbia Law School report alleging that Amazon and Walmart product listings and AI shopping assistants can make it harder for consumers to identify U.S.-made goods, including steel-toed boots. The discussion called for possible Federal Trade Commission and state attorneys general enforcement and considered a consumer private right of action; it did not announce an investigation, rule, or procurement opportunity. For public buyers and contractors sourcing goods through online marketplaces, the issue is the reliability of product-origin information, particularly when domestic origin matters to sourcing decisions or representations.

- Procurement teams should independently verify country-of-origin claims rather than rely solely on marketplace listings or AI-generated shopping responses when origin affects a purchase.
- Suppliers selling through these channels may benefit from reviewing the accuracy and consistency of product-origin descriptions and supporting documentation.
- The enforcement actions discussed are proposals, not announced requirements; the signal identifies no new compliance deadline or contract opportunity.

**Jurisdictions:** federal
**Industries:** Information Technology
**Topics:** Regulatory Compliance
**Published:** October 05, 2026

### Government Entities
- Federal Trade Commission (FTC)
- State attorneys general

### Vendors
- Amazon ()
- Walmart ()

### Sources
- [Are Amazon and Walmart Using AI to Make It Harder to Buy American? - Alliance for American Manufacturing](https://www.americanmanufacturing.org/podcast/are-amazon-and-walmart-using-ai-to-make-it-harder-to-buy-american) - Alliance for American Manufacturing