# CBP Highlights Customer Experience Modernization

A GovCIO Media & Research video featuring Customs and Border Protection (CBP) leaders and Maximus discusses how human-centered design, grassroots innovation, and technology-enabled service modernization can improve federal customer experience. The discussion cites the Government Service Delivery Improvement Act as a policy driver and points to possible demand for digital service design, customer-experience strategy, and impact measurement, but identifies no solicitation, contract value, procurement timeline, or agency contact.

- Companies serving federal agencies can assess how their digital service design, customer-experience, and impact-measurement capabilities align with the approaches discussed.
- The signal indicates a service-modernization focus at CBP, but does not establish a specific procurement or near-term bid opportunity.
- Procurement teams should distinguish this strategic discussion from an active acquisition; no deadline or proposal action is provided.

**Jurisdictions:** federal
**Industries:** Information Technology
**Topics:** Digital Infrastructure
**Published:** October 01, 2026

### Government Entities
- Customs and Border Protection (CBP)

### Vendors
- Maximus (Event sponsor and industry participant)

### Sources
- [CBP’s Approach to Better Government Services | GovCIO Media & Research](https://govciomedia.com/cbps-approach-to-better-government-services) - GovCIO Media & Research