# California Enacts Privacy and AI Laws

California enacted three privacy- and AI-related measures scheduled to take effect in 2027: new advertising disclosures for synthetic performers, expanded consumer deletion rights, and a shorter processing cycle for data-broker deletion requests. Government contractors and suppliers that handle California residents’ data or use AI-generated likenesses in advertising should assess how these changes affect their data inventories, consumer-request workflows, DROP processing schedules, and marketing disclosures. Additional privacy and AI bills were still pending as of September 29, 2026.

- Contractors handling California residents’ data can review and update data inventories and deletion-request workflows ahead of the 2027 effective date.
- Data brokers should evaluate whether their deletion-request processing schedules can accommodate the shorter cycle.
- Organizations using synthetic performers in advertising should assess their disclosure practices; businesses may also track the pending bills identified as of September 29 for potential further changes.

**Jurisdictions:** sled
**Industries:** Information Technology
**Topics:** Regulatory Compliance, Policy
**Published:** September 29, 2026

### Government Entities
- State of California
- California Legislature
- California Attorney General

### Sources
- [State Quick Hits: California Privacy and AI Legislative Updates for September 2026 | Venable LLP - JDSupra](https://www.jdsupra.com/legalnews/state-quick-hits-california-privacy-and-7135676) - JDSupra