# Ashok Leyland Launches Electric Truck Drive in India

Ashok Leyland, in collaboration with the Indian Institute of Technology Madras' Centre of Excellence for Zero Emission Trucking (CoEZET), has initiated a nationwide 40-city demonstration drive across India from September 2026 to February 2027. This campaign targets key logistics hubs and industrial corridors to promote awareness and accelerate adoption of battery electric trucks among fleet owners, policymakers, and financiers. The initiative aims to build user confidence in zero-emission freight solutions by directly engaging stakeholders and showcasing electric trucking capabilities.

- This drive signals growing government and industry focus on sustainable transportation procurement, highlighting opportunities for suppliers of electric vehicle technologies and infrastructure.
- Procurement professionals should note the emphasis on collaboration between public research institutions and private manufacturers to advance zero-emission mobility.
- Companies involved in electric vehicle manufacturing, charging infrastructure, and related services may find increased demand as awareness and adoption expand.
- The initiative's geographic scope across multiple Indian states including Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh indicates regional market development and potential localized procurement opportunities.

**Jurisdictions:** sled
**Industries:** Transportation, Energy & Utilities
**Topics:** Physical Infrastructure, Policy
**Published:** September 29, 2026

### Government Entities
- Centre of Excellence for Zero Emission Trucking (CoEZET)
- Indian Institute of Technology, Madras (IIT Madras)

### Vendors
- Ashok Leyland (prime contractor)

### Key Quotes
> The transition to zero-emission mobility will be defined not just by the maturity of technology, but by the confidence of the users to adopt it at scale. At Ashok Leyland, we believe the best way to build that confidence is by taking electric trucking closer to the people who will use and enable it.
> — Shenu Agarwal, MD & CEO, Ashok Leyland

### Sources
- [
	Ashok Leyland and IIT Madras take Battery Electric Truck awareness nationwide with the 40-city demonstration drive
](https://www.5dariyanews.com/amp/502776-Ashok-Leyland-and-IIT-Madras-take-Battery-Electric-Truck-awareness-nationwide-with-the-40-city-demonstration-drive) - 5dariyanews.com