# FTC Seeks Comment on Impersonation Rule Update

The Federal Trade Commission (FTC) has issued an Advance Notice of Proposed Rulemaking (ANPRM) seeking public comment on whether to update its Rule on Impersonation of Government and Businesses. This initiative specifically targets the role of digital platforms in facilitating impersonation scams through ad-optimization tools. The potential regulatory changes could impose new compliance requirements on digital advertising platforms and contractors managing such services, affecting how they monitor and prevent impersonation ads.

- Procurement professionals should note the FTC's focus on platform accountability, which may lead to stricter contract clauses and oversight related to advertising practices.
- Contractors providing digital advertising, platform management, or compliance services may face new obligations to implement controls preventing impersonation scams.
- This rulemaking signals increased regulatory scrutiny on digital ad ecosystems, influencing future procurement strategies and risk assessments.
- Organizations involved in government or business advertising should prepare to adapt to evolving compliance standards if the rule update proceeds.

**Jurisdictions:** federal
**Industries:** Information Technology
**Topics:** Regulatory Compliance
**Published:** September 24, 2026

### Government Entities
- Federal Trade Commission (FTC)

### Sources
- [FTC Seeks Public Comment on Whether to Update Rule on Impersonation of Government and Businesses to Address Platforms’ Role in Promoting Impersonation Scams | Federal Trade Commission](https://www.ftc.gov/news-events/news/press-releases/2026/09/ftc-seeks-public-comment-whether-update-rule-impersonation-government-businesses-address-platforms) - FTC