# Indonesia Trade Ministry Promotes Market Digitalization

Indonesia's Trade Ministry, led by Deputy Trade Minister Dyah Roro Esti Widya Putri, is actively advancing the digital transformation of traditional markets and vendors across the country. The ministry has supported nearly 7,000 traditional markets and over 300,000 vendors by providing digital tools and training to modernize trading practices and expand access to online sales channels, including international platforms like InaExport. This initiative aims to broaden market reach, enhance competitiveness, and integrate local businesses into global trade networks.

- Procurement professionals should note the ministry's focus on digital solutions for traditional market modernization, signaling opportunities for technology providers specializing in e-commerce platforms, digital training, and market integration services.
- Vendors and contractors can explore partnerships or bidding opportunities related to digital infrastructure deployment and capacity-building programs targeting small and medium enterprises in Indonesia.
- This initiative reflects a broader government push to leverage digitalization for economic growth, indicating potential future procurements in digital trade facilitation and export promotion.
- Organizations involved in international trade platforms may find collaboration prospects as the ministry seeks to connect local vendors with global markets.

**Jurisdictions:** international
**Industries:** Professional Services
**Topics:** Digital Infrastructure
**Published:** September 25, 2026

### Government Entities
- Indonesia Trade Ministry

### Key Quotes
> We must adapt to the ongoing changes, which will hopefully generate the multiplier effect we need.
> — Dyah Roro Esti Widya Putri, Deputy Trade Minister

### Sources
- [Traditional-market vendors in RI urged to embrace digitalization - ANTARA News](https://en.antaranews.com/amp/news/432769/traditional-market-vendors-in-ri-urged-to-embrace-digitalization) - ANTARA News