# Elovade Expands Cybersecurity Distribution in UK

Elovade, formerly known as Brigantia, has rebranded following its acquisition by a German value-added distributor headquartered in Wetzlar, Germany. This strategic move enables Elovade to broaden its cybersecurity vendor portfolio and enhance reseller training programs, particularly targeting managed service providers (MSPs) serving small and medium-sized businesses (SMBs) in the UK. The expansion leverages the parent company's European resources to address emerging procurement priorities such as data sovereignty concerns, AI adoption, and supplier simplification. Procurement professionals and contractors should note the evolving vendor landscape and the increased opportunities for channel partners in cybersecurity distribution and training services.

- Elovade's rebranding signals a consolidation in cybersecurity distribution, offering a wider range of vendors and enhanced training capabilities for MSPs.
- The focus on data sovereignty and AI adoption aligns with growing procurement requirements for secure, compliant, and innovative cybersecurity solutions.
- Channel partners and resellers serving UK SMBs may find new opportunities through Elovade's expanded marketplace and training initiatives.
- Organizations should evaluate how this distributor expansion impacts vendor selection, contract negotiations, and supplier management strategies in cybersecurity procurement.

**Jurisdictions:** international
**Industries:** Information Technology
**Topics:** Cybersecurity
**Published:** September 23, 2026

### Vendors
- Brigantia (incumbent distributor)
- Elovade (rebranded distributor)
- Zen (acquired software vendor)

### Key Quotes
> Im not sure the UK will ever get there, but were seeing more and more concern, particularly relating to US over-reach through the Cloud Act  and I think the opportunities that might bring for the channel are very interesting
> — Angus Shaw, UK&I Managing Director, Elovade

### Sources
- [‘That’s My First Slip’ – Brigantia MD On 10am Elovade Brand Switch](https://itchanneloxygen.com/thats-my-first-slip-brigantia-md-on-10am-elovade-brand-switch) - IT Channel Oxygen