# OPM Engages Influencers to Recruit Federal Workers

The Office of Personnel Management (OPM) has initiated a recruitment strategy using conservative influencers to conduct college tours aimed at attracting young federal employees, particularly targeting high cost-of-living areas such as Washington, D.C., Austin, Texas, and Gainesville, Florida. This approach seeks to address workforce challenges in locations with limited telework options and long commutes. However, community feedback indicates skepticism about the effectiveness of this method due to persistent issues including low federal pay scales, understaffing, and morale concerns, which may impact recruitment outcomes.

- **Why this matters:** Procurement professionals supporting federal workforce development and recruitment services should note OPM's use of influencer marketing as a novel outreach channel.
- Agencies and contractors involved in federal recruitment campaigns may need to evaluate the alignment of messaging strategies with workforce realities to improve engagement.
- This indicates potential demand for innovative recruitment solutions and communications services tailored to younger demographics in challenging federal employment markets.
- Organizations providing workforce analytics or recruitment consulting could find opportunities to assist OPM in refining outreach effectiveness and addressing workforce retention challenges.

**Jurisdictions:** federal
**Industries:** Professional Services
**Topics:** Contracting Vehicles
**Published:** September 22, 2026

### Government Entities
- Office of Personnel Management (OPM)

### Key Quotes
> "Hey kids, you want to come work for people who dislike you and are going to fight to make your life miserable?"
> — Original poster

> "People watching a Conservative influencer is what I like to call a target audience."
> — Commenter

### Sources
- [OPM uses conservative influencers on college tour to recruit young workers](https://www.reddit.com/r/FedEmployees/comments/1wmuc8p/opm_uses_conservative_influencers_on_college_tour) - reddit-fedemployees