# Meta Strengthens Deepfake Content Controls

Meta has implemented measures to remove AI-generated deepfake videos targeting women, including a British politician in Scotland, following critical recommendations from its Oversight Board. The Board emphasized the need for more robust policies, including enhanced labeling of deceptive content, stricter penalties for repeat offenders, and proactive removal of harmful deepfakes. This development signals increased platform accountability and evolving content moderation standards in response to AI-driven misinformation and harassment.

- Procurement professionals should note the growing demand for advanced AI content detection and moderation technologies to comply with emerging platform policies.
- Contractors specializing in AI, machine learning, and digital content verification may find new opportunities to support social media platforms and government agencies in combating deepfake proliferation.
- This trend indicates a potential increase in procurement requirements for tools that enhance transparency, user safety, and regulatory compliance in digital media environments.
- Organizations involved in public safety and information integrity should evaluate partnerships with technology providers addressing AI-generated content risks.

**Jurisdictions:** federal
**Industries:** Information Technology
**Topics:** Artificial Intelligence, Cybersecurity
**Published:** September 19, 2026

### Vendors
- Meta (platform owner and content moderator)

### Key Quotes
> Meta and other social media platforms need more robust policies to address the proliferation of deepfakes, including a much stronger approach to labeling deceptive content, stricter penalties for repeat offenders, and the removal of deepfakes harassing private individuals.
> — Pamela San Martin, Oversight Board Cochair

### Sources
- [Oversight Board Criticizes Meta's Deepfake Safeguards: Action on AI-Generated Videos Taken, ETBrandEquity](https://brandequity.economictimes.indiatimes.com/news/digital/oversight-board-blasts-inadequate-meta-safeguards-for-ai-deepfakes/134349032) - brandequity.economictimes.indiatimes.com