# South Korea Seeks AI Skills Branding Ideas

South Korea's Ministry of Science and ICT has launched a 14-day public contest ending September 30 to develop a unified brand for its National AI Capability Enhancement Policy. This initiative aims to increase public awareness and recognition of AI education and development programs coordinated across multiple ministries, including Education and Employment and Labor. The contest includes prize incentives and a public voting phase in October, supporting the government's broader strategy to expand AI education and foster AI-related startups and services nationwide.

- This branding contest signals upcoming opportunities for vendors and contractors specializing in AI education, marketing, and public engagement services within South Korea.
- Procurement professionals should note the inter-ministerial collaboration, indicating potential multi-agency contracts or coordinated initiatives related to AI skill development.
- Companies offering AI training, educational content, or startup support services may find strategic entry points as the government seeks to enhance national AI capabilities.
- The contest timeline through September 30 and subsequent public voting in October highlight a near-term window for engagement and partnership development.

**Jurisdictions:** international
**Industries:** Information Technology
**Topics:** Artificial Intelligence
**Published:** September 17, 2026

### Government Entities
- Ministry of Science and ICT
- Ministry of Education
- Ministry of Employment and Labor

### Sources
- [South Korea seeks public ideas for branding AI skills policy](https://www.digitaltoday.co.kr/en/view/104807/south-korea-seeks-public-ideas-for-branding-ai-skills-policy) - 디지털투데이