# New Jersey Labor Department Launches Safety Campaign

The New Jersey Department of Labor and Workforce Development (NJDOL) has initiated a comprehensive back-to-school safety campaign titled "School’s Back, Slow Down in the Zone — Get Kids & Guards Safely Home." This multi-channel effort, launched in 2026, aims to enhance driver awareness and enforce safety standards to protect school crossing guards and children in school zones across New Jersey. The campaign leverages billboards, digital outreach, and increased inspections under the Public Employees Occupational Safety and Health (PEOSH) program to reduce traffic-related injuries and fatalities.

- **Why this matters:** Procurement professionals should note the increased demand for safety-related communication services, digital media outreach, and inspection support services driven by this campaign.
- The campaign's enforcement component under PEOSH may lead to procurement of inspection and compliance monitoring services, presenting opportunities for vendors specializing in occupational safety.
- Organizations providing public safety education, signage, and digital advertising solutions may find new contract opportunities with NJDOL and associated state agencies.
- This initiative underscores the importance of integrating safety compliance with public awareness efforts, signaling potential for multi-disciplinary procurement involving communications, safety equipment, and enforcement technologies.

**Jurisdictions:** sled
**Industries:** Public Safety
**Topics:** Regulatory Compliance
**Published:** September 04, 2026

### Government Entities
- New Jersey Department of Labor and Workforce Development (NJDOL)
- Public Employees Occupational Safety and Health (PEOSH)
- Target Zero Commission
- New Jersey Department of Health

### Key Quotes
> After the devastating loss of several members of our crossing guard community, we doubled down on our commitment to urge every driver to do their part; lives depend on it.
> — Kevin D. Jarvis, Acting Labor Commissioner

### Sources
- [Department of Labor & Workforce Development | NJ Department of Labor Launches Back-to-School Campaign:  “School’s Back, Slow Down in the Zone — Get Kids & Guards Safely Home”](https://www.nj.gov/labor/lwdhome/press/2026/20260903_Back_to_School.shtml) - NJ