# US Advocates AI Regulation Restraint at G20 North Carolina

The United States Government is leading efforts at the upcoming G20 technology meeting in North Carolina to promote a restrained regulatory approach to artificial intelligence (AI). Advocating the "Carolina Principles," the US emphasizes limiting new AI regulations to genuinely novel issues while encouraging investment in foundational AI research and commercial innovation. This approach aims to maintain US technological leadership amid global competition, particularly with China, and opposes the creation of new AI regulatory bodies. The event features participation from key industry leaders and government officials, highlighting the strategic importance of AI infrastructure and innovation, including a notable $4 billion Adobe partnership supporting Saudi Arabia's creative sector.

- **Why this matters:** Procurement professionals should note the US government's preference for innovation-friendly policies that may influence future AI-related contract requirements and funding priorities.
- The emphasis on foundational AI research investment signals potential opportunities for vendors specializing in AI infrastructure, software development, and research collaborations.
- The $4 billion Adobe partnership in Saudi Arabia reflects growing international AI and creative sector investments, indicating expanding global procurement opportunities.
- Organizations should prepare for procurement environments that balance innovation with public trust and safety without introducing extensive new regulatory burdens, impacting compliance and contract structuring.

**Jurisdictions:** federal, international
**Industries:** Information Technology
**Topics:** Artificial Intelligence
**Published:** September 01, 2026

### Government Entities
- United States Government (USG)
- G20 (G20)
- Saudi Data and AI Authority (SDAIA)
- Saudi Ministry of Communications and Information Technology (MCIT)
- Canadian Government

### Vendors
- OpenAI (industry player)
- Nvidia (industry player)
- Meta (industry player)
- Google (industry player)
- Adobe (partner in Saudi AI and creative sector development)

### Key Quotes
> Policymakers do not need to approach each innovation in isolation and should not treat every emerging technology as a first-of-its-kind policy problem.
> — Michael Kratsios, US Tech Adviser

> We are accelerating our Zero Trust implementation across all networks.
> — Howard Lutnick, U.S. Commerce Secretary

> This dispute is a mess of Apple’s own making, and it is trying to blame everyone else.
> — Sam Altman, CEO of OpenAI

### Sources
- [AI rules vs innovation: US urges G20 to avoid new regulations as China’s open-weight models advance | Mint](https://www.livemint.com/ai/artificial-intelligence/ai-rules-vs-innovation-us-urges-g20-to-avoid-new-regulations-as-china-s-open-weight-models-advance-11788267658157.html) - Livemint
- [US Urges Hands-off Approach to AI Regulation at G20 Tech Meeting - شبكة تواصل الإخبارية](https://twaslnews1.twaslnews.com/4569273) - شبكة تواصل الإخبارية
- [UPDATE 2-US to urge hands-off AI regulation at G20, official says | International](https://www.devdiscourse.com/article/international/3970748-update-2-us-to-urge-hands-off-ai-regulation-at-g20-official-says) - Devdiscourse