# Prince Edward Island #PEIG-6836

Tourism PEI advertising program sales and administration services

**Posted:** November 13, 2026
**Respond By:** December 03, 2026
**Identifier:** PEIG-6836
**NAICS:** 541810, 541840, 541830, 541890

Tourism PEI is seeking a sales-services provider to develop and manage advertising opportunities for tourism businesses and organizations across Prince Edward Island.
- **Government buyer:** Tourism Prince Edward Island (Tourism PEI), Government of Prince Edward Island; no sub-agency or office is specified.
- **OEMs and vendors:** No product OEMs or commercial vendors are named. Tourism PEI is the named buyer and program owner.
- **Requested services:** Develop, execute, and administer the Advertising & Marketing Opportunities Program; engage tourism operators, recommend advertising solutions, create sales collateral, conduct outreach, track sales and documentation, coordinate ad delivery, and identify new advertising and sponsorship opportunities.
- **Advertising inventory:** Potential offerings include website and newsletter ads or advertorials, sponsored links, social media ads, and print ads in the Highway and Confederation Trail maps. No quantities or part numbers are provided.
- **Pricing components:** Fixed production and administration fees; commissions on print advertising sales; commissions on digital advertising sales; and estimated other expenses. The annual project budget is capped at CAD $75,000. The program reportedly generated more than CAD $180,000 in advertising revenue in the prior year.
- **Notable requirements:** The selected supplier must have a physical presence and business registration in Prince Edward Island. Advertising content must be delivered and campaigns executed on schedule; onsite expenses require prior approval and must follow provincial government standards.
- **Term:** One initial year with two optional 12-month extensions, for a possible total of three years.

### Description

Tourism Prince Edward Island is seeking a provider to deliver sales services for its Advertising & Marketing Opportunities Program. The selected proponent will promote and sell advertising opportunities through Tourism PEI’s owned channels and products to tourism operators and organizations across Prince Edward Island. The work also includes identifying new revenue opportunities and supporting program administration, with the goal of growing participation, increasing revenue, and providing service to tourism operators. The pricing form states a maximum project budget of $75,000 CAD per year.

[View original listing](https://www.princeedwardisland.ca/en/feature/search-for-tenders-and-procurement-opportunities#/service/Tenders/TenderView;tender_id=18851)