# Federal Register #NHTSA-2025-0027

NHTSA proposed four-wave evaluation of national impaired-driving campaigns

**Buyer:** National Highway Traffic Safety Administration
**Posted:** November 12, 2026
**Respond By:** January 11, 2027
**Identifier:** NHTSA-2025-0027
**NAICS:** 541910

NHTSA is seeking public comments on a proposed evaluation of its national impaired-driving media campaigns, not soliciting a product purchase.
- Government buyer: U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), Office of Behavioral Safety Research (NPD-310).
- Campaigns evaluated: “Drive Sober or Get Pulled Over” and “If You Feel Different, You Drive Different.” No OEMs, commercial vendors, or product manufacturers are identified.
- Proposed study: Four waves of English- and Spanish-language surveys using a nationally representative online panel. Participants would be drivers aged 18 or older who at least occasionally consume alcohol, with younger adults oversampled.
- Volume and focus: 2,600 completed surveys per wave, 10,400 total. The surveys would measure awareness of impaired-driving risks, campaign-message effectiveness, and self-reported behavior.
- Notable requirements: One-time information collection; approximately 20 minutes per survey. NHTSA is requesting a three-year OMB approval period, with survey timing to be finalized.
- No equipment, products, part numbers, or contract value are specified.

### Description

NHTSA seeks public comment before requesting OMB approval for a new information collection evaluating its national impaired-driving paid media campaigns, “Drive Sober or Get Pulled Over” and “If You Feel Different, You Drive Different.” The evaluation will use four waves of English- and Spanish-language online surveys of drivers aged 18 and older who at least occasionally consume alcohol, conducted before and after Labor Day and winter holiday campaign runs. The surveys will assess awareness of impaired-driving risks, campaign messaging effectiveness, and self-reported behavior. Comments are due January 11, 2027.

[View original listing](https://www.federalregister.gov/documents/2026/11/12/2026-23054/agency-information-collection-activities-notice-and-request-for-comment-national-impaired-driving)