# South Dakota Posting Board #26RFP21516

Strategic marketing services for Dakota State University enrollment and brand growth

**Posted:** November 09, 2026
**Respond By:** January 11, 2027
**Identifier:** 26RFP21516
**NAICS:** 541613, 541810, 541830, 541910, 541430

Dakota State University is seeking a strategic marketing partner to support enrollment, institutional reputation, and brand awareness.
- **Government buyer:** State of South Dakota; Dakota State University (DSU), Marketing and Communications Department. The named contact is Andrew Sogn.
- **OEMs and vendors:** No commercial OEMs, vendors, or specified brands are named; no particular manufacturer or product is requested.
- **Services sought:** Strategic marketing and consultation; student recruitment and enrollment marketing; marketing for academic programs, new launches, certificates, continuing education, workforce development, and other credentials; brand strategy and creative services; audience and market research; digital strategy; media planning and buying; analytics, reporting, and campaign optimization.
- **Audiences and focus:** Undergraduate and graduate prospects, including traditional, transfer, adult, nontraditional, returning, online-only, and international students. Campaigns should support DSU’s strengths in cyber, technology, applied research, and workforce innovation, including the Sioux Falls Applied Research Lab.
- **Notable requirements:** The selected partner will work with DSU’s internal marketing, enrollment, academic, and other university teams, connecting marketing activity to recruitment and institutional outcomes. The university may divide the work among one or more firms.
- **Products, quantities, and part numbers:** No products, quantities, or part numbers are specified.

### Description

Dakota State University seeks proposals from qualified marketing firms to serve as a strategic partner supporting enrollment, reputation, and brand-awareness goals. Services include higher education and enrollment marketing, brand strategy, creative development, research, digital and media strategy and placement, performance measurement, analytics, and campaign optimization. Campaigns may address student and alternative-credential recruitment, priority academic programs, and institutional brand positioning. DSU anticipates selecting a lead partner but may award all or parts of the scope to one or more firms.

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