# Texas DIR/ESBD #AIS-ADM-01738-RFP

MD Anderson integrated direct-response fundraising strategy and campaign services

**Posted:** November 03, 2026
**Respond By:** December 04, 2026
**Identifier:** AIS-ADM-01738-RFP
**NAICS:** 541810, 541860, 541830

The University of Texas MD Anderson Cancer Center is seeking an agency to manage integrated direct-response fundraising programs.
- **Buyer:** The University of Texas; sub-agency: MD Anderson Cancer Center, Houston, Texas.
- **Requested services:** Fundraising strategy and campaign planning; donor acquisition, renewal, retention, reactivation, stewardship, acknowledgments, monthly giving, special-moment and mid-level donor programs; audience growth, segmentation, data management and modeling; creative development; email production, QA and deployment support; paid-media planning, buying and optimization; budgeting, forecasting, analytics, attribution, reporting, and project management.
- **Channels:** Direct mail, email, telemarketing, paid advertising, landing pages, lead generation, SMS, and other approved channels.
- **Platform named:** **Salesforce Marketing Cloud** experience is requested; UT MD Anderson may designate another email platform. Salesforce is the only named commercial platform; no fundraising agency or other service vendor is specified.
- **Notable requirements:** Integrated, measurable, brand-aligned campaigns; data privacy and consent safeguards; documented performance reporting; coordination with institutional teams and authorized vendors. UT MD Anderson retains constituent and gift data as its system of record.
- **Scope exclusions:** Direct-mail printing, lettershop, postage, gift processing, and lockbox services are excluded.
- **Estimated value:** $50,000. The center may make multiple awards or award only portions of the services.

### Description

UT MD Anderson Cancer Center requests proposals from qualified firms to provide direct response fundraising strategy, creative development, audience growth, campaign execution support, and related services. The work includes planning, managing, and reporting on integrated fundraising programs across channels such as direct mail, email, telemarketing, and paid advertising. Services also include audience strategy and data management, creative and email development, campaign analytics, forecasting, and coordination with UT MD Anderson and its authorized partners. UT MD Anderson may make one or more awards and may award all or a portion of the services.

[View original listing](https://www.txsmartbuy.gov/esbd/AIS-ADM-01738-RFP)