# New York State Contract Reporter #2139891

New York Agricultural Fair Advertising, Promotion, and Education Grants

**Posted:** October 27, 2026
**Respond By:** July 01, 2027
**Identifier:** 2139891
**NAICS:** 541810, 541830, 541613, 541430, 541511

New York State is offering grants to help eligible local agricultural fairs attract visitors and promote agriculture through advertising, promotion, and education projects.
- **Government buyer:** New York State Department of Agriculture and Markets, Contracts & Purchasing Division.
- **Opportunity:** Agricultural Fairgrounds Advertising, Promotion, and Education Program (RFA0417), a grant program rather than a purchase of goods or services.
- **Funding:** $550,000 is available statewide, with awards capped at $11,000 per eligible applicant.
- **Eligible applicants:** New York agricultural or horticultural corporations and county extension service associations that sponsor an annual fair or exposition and meet the program’s eligibility requirements.
- **Eligible project activities:**
  - Traditional advertising through print, billboards, radio, and local television, as well as fair-branded customer-facing placements and local store displays.
  - Digital marketing, including online advertising, email, online brochures, and social media.
  - Public education projects that promote understanding of New York agriculture and domestic arts, including educational exhibit materials and fair signage.
- **Other potentially eligible costs** include fair logo design, contractor services, social media consulting, app design, local promotional artwork, consumer marketing campaigns, online ticketing development, and website improvements.
- **Notable restrictions:** Hardware and software purchases, website maintenance, promotional giveaways, clothing, gifts, prizes, memorabilia, souvenirs, vehicles, cell phones, shipping, overhead, fringe benefits, and costs incurred before the contract period are ineligible.
- **OEMs and vendors:** No manufacturers, OEMs, or vendors are named; no specific products or quantities are requested.

### Description

The New York State Department of Agriculture and Markets is offering grant funding for advertising, promotion, and education activities that increase participation in and promote county and local fairs in New York State. Eligible applicants are agricultural and horticultural corporations and county extension service associations that sponsor an annual fair or exposition and receive premium reimbursements under Article 24 of the New York State Agriculture and Markets Law. Projects should improve public knowledge and appreciation of agriculture and domestic arts, encourage visitor participation, attract visitors, and build fair-brand recognition. The program has $550,000 available, with awards of up to $11,000 per eligible applicant; applications are due July 1, 2027.

[View original listing](https://www.nyscr.ny.gov/Ads/Search)