# Massachusetts COMMBUYS #BD-27-1044-EPS11-1044O-134500

Massachusetts statewide seat belt and traffic-safety public awareness campaign

**Posted:** October 16, 2026
**Respond By:** November 13, 2026
**Identifier:** BD-27-1044-EPS11-1044O-134500
**NAICS:** 541810, 541820, 541850, 541860

Massachusetts is seeking a vendor to deliver a statewide traffic-safety media campaign, initially focused on increasing seat belt use.
- **Government buyer:** Commonwealth of Massachusetts, Executive Office of Public Safety & Security (EOPSS), Office of Grants & Research (OGR), Highway Safety Division.
- **OEMs and named vendors:** No OEMs, manufacturers, or individual vendors are identified. The opportunity is for an eligible PRF86 Category 5 advertising and marketing services vendor.
- **Requested service:** One statewide traffic-safety public awareness campaign, including research and message testing, audience personas, creative development and production, paid-media planning and buying, evaluation, analytics, and reporting.
- **Campaign content and delivery:** The initial focus is seat belt use among Massachusetts motor vehicle occupants. Materials must be provided in English and Spanish, be accessible, and receive OGR approval before release; additional languages may be requested.
- **Potential additional topics:** OGR may authorize campaigns addressing impaired driving, Move Over Law compliance, speeding, distracted driving, motorcycle safety, and pedestrian or bicyclist safety.
- **Budget and media requirements:** Anticipated funding is approximately $500,000 annually. Creative services and media planning/buying must be budgeted separately; media costs are reimbursed at documented cost without markup, and percentage-based media commissions are prohibited.
- **Performance term:** Approximately one initial year, with up to two optional one-year renewals, subject to satisfactory performance and continued federal funding.
- **Ownership:** Campaign materials are Commonwealth property.

### Description

The Office of Grants & Research seeks one vendor under Statewide Contract PRF86 Category 5 to plan, develop, and implement a statewide public awareness campaign to increase safety belt use among Massachusetts motor vehicle occupants. Work includes formative research and message testing, creative development, media planning and buying, campaign evaluation, and performance reporting, in coordination with OGR and its partners. OGR may assign additional traffic safety campaign topics during the engagement, subject to funding and authorization. The RFQ anticipates approximately $500,000 annually, and responses are restricted to vendors awarded under PRF86 Category 5.

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