# Oregon Buys #S-580100-00018205

Eastern Oregon University student-recruitment digital marketing and media-buying campaign

**Posted:** October 15, 2026
**Respond By:** November 22, 2026
**Identifier:** S-580100-00018205
**NAICS:** 541810, 541830

Eastern Oregon University is seeking an agency to plan and manage a multi-channel digital campaign that supports student recruitment.
- **Government buyer:** Eastern Oregon University, University Advancement; contact listed as Justin Montgomery.
- **Requested service:** One integrated digital marketing and media-buying engagement, quantity 1, with a budget cap of $100,000.
  - Paid search (SEM) is the campaign anchor, supported by connected TV/OTT, paid social, and programmatic display.
  - Includes strategy, media planning and buying, creative production and testing, audience targeting and retargeting, campaign optimization, measurement, and reporting.
- **Priority audiences and markets:** Latinx students and families, military- and veteran-connected students, and on-campus undergraduates in Eastern Oregon, Western Idaho, Southeast Washington, and the Portland, Boise, and Yakima-Pasco-Richland-Kennewick markets.
- **Platforms and tools named:** Google Ads, Microsoft Ads, Meta, TikTok, YouTube, connected TV/OTT, Google Analytics 4 (GA4), Google Tag Manager (GTM), Slate CRM, Looker Studio, and Tableau. No agency or selected service vendor is identified.
- **Notable requirements and targets:** Integrate GA4 and Slate CRM for attribution; provide daily campaign monitoring and dashboard updates, recurring progress updates, and monthly reporting; comply with privacy and accessibility requirements; and give EOU ownership and access to advertising accounts, tracking configurations, creative assets, and performance data. Targets include at least 20% year-over-year growth in applications, inquiries, and visit-page engagement, and at least 70% of streaming/OTT impressions within priority markets.
- **Line items:** No product items or part numbers are specified. The solicitation lists one digital marketing and media-buying service line item.

### Description

Eastern Oregon University is seeking proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel recruitment campaign, with paid search as its anchor. Services include paid search, Connected TV/OTT, paid social, audience targeting, creative production, retargeting, campaign tracking and CRM integration, and performance reporting. The campaign will target recruitment areas including Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with dedicated outreach to veteran and military-connected students. The RFP attachment states that the initiative budget must not exceed $100,000 and that the contract is to begin in December 2026 and be completed by May 2027.

[View original listing](https://oregonbuys.gov/bso/external/bidDetail.sda?docId=S-580100-00018205&external=true&parentUrl=close)