# City of Jacksonville #18238-27

FY 2026–27 TaxSlayer Gator Bowl grant and promotional services

**Posted:** October 09, 2026
**Respond By:** October 23, 2026
**Identifier:** 18238-27
**NAICS:** 711310, 711320, 541810, 541830

The City of Jacksonville is seeking a $270,000 FY 2026–27 grant for the TaxSlayer Gator Bowl and its promotion, broadcast exposure, and related services.
- **Government buyer:** City of Jacksonville, through the Duval County Tourist Development Council (TDC); the Finance & Administration Department’s Procurement Division is identified in the procurement materials. TDC Executive Director Carol Brock and City representative Olive Wallace Cohen are also named.
- **Provider and named organizations:** **Gator Bowl Sports**, doing business as the TaxSlayer Gator Bowl, is the proposed single-source provider; **TaxSlayer** is the event’s title sponsor. **Visit Jacksonville** is the destination-marketing organization receiving specified promotional placements. The materials also refer to the NCAA, SEC, and ACC in connection with host certification and promotional distribution.
- **Funding and scope:** One $270,000 grant supports the annual postseason football game, including fan promotion, national television production and exposure, team payouts, and marketing management. No product part numbers or product quantities are specified.
- **Promotional deliverables:** One 30-second in-game commercial and one 15-second billboard message for Visit Jacksonville; Visit Jacksonville logo placement on the field wall on the national-television side and on in-stadium digital signage; permanent event-website homepage placement, a dedicated Jacksonville-area information page, a full-page souvenir program advertisement, and name inclusion on scouting flip cards distributed at SEC and ACC football games.
- **Marketing and reporting:** Promotion includes traditional, digital, and social advertising—such as print, television, radio, email, contests, search-engine optimization, retargeting, and video pre-roll—targeted to participating teams’ markets and regional audiences. Gator Bowl Sports must provide annual reporting on available attendance and television-rating data, including the share of ticket purchasers from outside a 150-mile radius of Duval County.
- **Notable requirement:** The single-source justification states that Gator Bowl Sports is the only NCAA-certified organization qualified to host this annual postseason game.

### Description

The solicitation is for a $270,000 grant to Gator Bowl Sports d/b/a TaxSlayer Gator Bowl for the FY 26-27 TaxSlayer Gator Bowl football game. The stated services include fan promotion, national television production and exposure, team payouts, and marketing management. The scope includes promotion in team markets and regionally, a national broadcast, and Visit Jacksonville advertising and marketing materials. The source describes this as a single-source procurement and gives a service period of October 1, 2026 through September 30, 2027.

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