# My Florida Marketplace #FLHSMV-SS-010-27-FSU

FSU Fan-Focused Driver-Safety Advertising Campaign Services

**Posted:** October 01, 2026
**Respond By:** October 21, 2026
**Identifier:** FLHSMV-SS-010-27-FSU
**NAICS:** 541830, 541890

The Florida Department of Highway Safety and Motor Vehicles plans a Florida State University fan-focused driver-safety advertising campaign for Fiscal Year 2026–2027.
- **Government buyer:** Florida Department of Highway Safety and Motor Vehicles (FLHSMV), Office of Communications, Tallahassee, Florida.
- **Named vendor:** **Legends Sales and Marketing, LLC**, identified as Florida State University’s exclusive multimedia rights holder for the relevant athletics advertising assets.
- **Services requested:** One advertising campaign covering creative strategy, advertisement production and placement, and statewide distribution of driver-safety messaging targeted to FSU fans.
- **Notable requirement:** The campaign relies on access to FSU athletics advertising assets, which FLHSMV identifies as available through Legends.
- **Estimated value:** $50,000.

### Description

The Florida Department of Highway Safety and Motor Vehicles intends to make a single-source purchase from Legends Sales and Marketing, LLC for advertising services supporting FLHSMV public safety and education campaigns with Florida State University. The work includes creative strategy, production, placement, and statewide distribution of advertisements and messaging targeted to FSU fans to promote driver safety. The intended contract term is Fiscal Year 2026–2027, and the estimated amount is $50,000. This notice is not a request for a bid or proposal; prospective vendors may provide information about their ability to supply the services by October 21, 2026.

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