# Federal Register #2026-20143

FTC Seeks Public Input on Digital-Platform Practices Linked to Impersonation Scams

**Buyer:** Federal Trade Commission
**Posted:** October 01, 2026
**Respond By:** December 01, 2026
**Identifier:** 2026-20143

The Federal Trade Commission is seeking public input on potential rules addressing digital-platform practices that may facilitate government and business impersonation scams.
- **Government buyer:** Federal Trade Commission (FTC), including the Bureau of Consumer Protection and the Division of Enforcement.
- **Purpose:** The FTC requests written comments, data, and arguments on whether new or amended rules are needed to address unfair or deceptive practices by search engines, social media services, and other digital marketplace platforms.
- **Platforms and companies discussed:** Google, Facebook, Amazon, Apple’s App Store, LinkedIn, and Meta. These are examples discussed in the notice, not vendors selected for a purchase.
- **Topics for public input:** Platform advertising and ad-optimization tools; scam-ad practices and consumer harm; possible regulatory approaches; and the potential benefits, costs, and effects of requirements.
- **Procurement status:** This is a regulatory request for public comment, not a procurement for products or services. No product quantities, part numbers, or contract value are provided.

### Description

The Federal Trade Commission seeks public comment on whether new rules are needed to address unfair or deceptive practices by search engines, social media, and other digital marketplace platforms that facilitate government and business impersonation scams. The FTC is soliciting written comments, data, and arguments as part of an advance notice of proposed rulemaking. Comments are due November 30, 2026.

[View original listing](https://www.federalregister.gov/documents/2026/10/01/2026-20143/rule-on-impersonation-of-government-and-businesses)