# Texas DIR/ESBD #04-TARLTON-RFP-0024

Consulting Services for Campus Sponsorship Asset Valuation at Tarleton State University

**Posted:** September 23, 2026
**Respond By:** October 27, 2026
**Identifier:** 04-TARLTON-RFP-0024
**NAICS:** 541618

Tarleton State University, part of The Texas A&M University System, is seeking consulting services to strategically identify and value campus-wide sponsorship assets.
- Government Buyer:
  - Tarleton State University (Procurement Department)
  - Contact: Brandi Gilbert, Buyer II
- OEMs and Vendors:
  - No specific OEMs or commercial vendors are named in the solicitation
- Products/Services Requested:
  - Consulting services for campus sponsorship asset identification and valuation
  - Development of a coordinated campus signage network strategy
  - Creation of a practical, maintainable database of sponsorship opportunities
  - Deliverables include asset inventory, valuation methodology, signage strategy, and implementation recommendations
- Unique or Notable Requirements:
  - Vendor must demonstrate experience with higher education sponsorships
  - HUB (Historically Underutilized Business) subcontracting plan required for contracts over $100,000
  - Adherence to university terms, conditions, and specifications
  - Project includes a 12- to 24-month implementation roadmap for sponsorship strategies
- Contract term is approximately 4-6 months, with possible extensions via amendment

### Description

Tarleton State University is seeking proposals from qualified firms to identify and value campus-wide sponsorship assets, advise on a coordinated campus signage network, and develop a practical, maintainable database of sponsorship opportunities. The engagement aims to establish an evidence-based foundation for a strategic and centralized sponsorship program that supports the university mission, protects the Tarleton State brand, improves partner alignment, and expands responsible revenue opportunities. The project involves consulting services for sponsorship asset valuation and campus signage planning. Proposals must be received by October 27, 2026, at 2:00 PM Central Time.

[View original listing](https://www.txsmartbuy.gov/esbd/04-TARLTON-RFP-0024)