# CanadaBuys #tender_22194

Solicitation for Experiential Marketing Services for Foodland Ontario Program

**Posted:** September 14, 2026
**Respond By:** October 16, 2026
**Identifier:** tender_22194
**NAICS:** 541613

This opportunity from the Ministry of Agriculture, Food and Agribusiness (Government of Canada) seeks experiential marketing services for the Foodland Ontario program.
- Government Buyer:
  - Ministry of Agriculture, Food and Agribusiness (Government of Canada)
  - Foodland Ontario program
- Vendors/OEMs:
  - No specific OEMs or vendors named
- Services Requested:
  - Development, execution, and management of experiential (sampling) marketing programs
  - Immersive tasting and learning experiences for consumers
  - Promotion of Ontario foods (fruits, vegetables, meat, dairy, eggs, etc.)
- Notable Requirements:
  - Services must increase awareness and sales of Ontario foods
  - Consumer-facing marketing and communications
  - Competitive open bidding
- Contract Details:
  - Duration: 36 months
  - No products or part numbers specified; only marketing services requested

### Description

This solicitation is a Request for Bids (RFB) for the provision of development, execution, and management of experiential marketing services within the province of Ontario for the Foodland Ontario program, which is part of the Ministry of Agriculture, Food and Agribusiness. The Foodland Ontario Program promotes Ontario foods such as fruits, vegetables, meat, dairy, and eggs through consumer-facing marketing and communications. The contract aims to increase awareness and sales of Ontario foods by executing experiential (sampling) marketing programs that provide immersive tasting and learning experiences to consumers. The contract duration is 36 months, and the procurement method is competitive open bidding.

[View original listing](https://canadabuys.canada.ca/en/tender-opportunities/tender-notice/onreff37d76c8-068e-4ce5-9f43-00de3fc38766)