# Enfield Town Civicplus #375

Enfield Seeks Economic Development Branding & Marketing Services for Midtown TIF District

**Posted:** August 25, 2026
**Respond By:** October 06, 2026
**Identifier:** 375
**NAICS:** 541613, 541430, 541810

The Town of Enfield, Connecticut is seeking a qualified marketing and branding firm to deliver a comprehensive economic development branding and marketing program for the Midtown Enfield Tax Increment Financing (TIF) District and surrounding areas.
- Government Buyer:
  - Town of Enfield, Office of Economic & Community Development
  - Director of Finance: John A. Wilcox
- No specific OEMs or vendors are named; this is an open solicitation for professional services.
- Requested Services:
  - Branding & marketing study (brand discovery, stakeholder interviews, messaging framework, visual identity, brand guidelines)
  - Professional photography and limited video/drone assets
  - Business recruitment collateral (one-pagers, sector profiles, workforce/demographic overview, incentives summary)
  - Targeted advertising development (ads for national/regional outlets, digital placement recommendations)
  - Social media setup and scheduling tools (platform setup, content templates, starter content library, staff training)
  - Lead generation and CRM tools (email marketing platform, inquiry capture, basic CRM workflow)
  - Standalone economic development website (CMS-based, SEO, accessibility, property showcase, analytics, staff training)
- Unique/Notable Requirements:
  - Project budget is approximately $50,000
  - Preference for digital proposal copies on USB flash drive
  - Professional liability insurance required
  - Ability to work with limited existing data and platforms
  - Deliverables must be maintainable by Town staff post-project
  - Encouragement of proposals from disadvantaged, minority, small, and women-owned business enterprises
  - All tasks ideally awarded to a single firm, but Town may remove or defer tasks as needed

### Description

The Town of Enfield, Connecticut, is soliciting proposals for Economic Development Branding & Marketing Services focused on the Midtown Enfield Tax Increment Financing District and surrounding areas. The project aims to develop a comprehensive branding and marketing program to enhance business attraction, retention, developer engagement, visitation, and consistent messaging. The scope includes branding study, photography and video assets, business recruitment collateral, advertising development, social media setup, lead generation/CRM tools, and a standalone economic development website. Proposals are due by 11:00 a.m. EST on October 6, 2026.

[View original listing](https://www.enfield-ct.gov/bids.aspx?bidID=375)