# New York State Contract Reporter #R26089

Brand Discovery and Strategic Messaging Services for Finger Lakes Community College

**Posted:** September 16, 2026
**Respond By:** October 13, 2026
**Identifier:** R26089
**NAICS:** 541613, 541820

Ontario County Purchasing is seeking qualified firms to lead a brand discovery and strategic messaging initiative for Finger Lakes Community College (FLCC).
- Government Buyer:
  - Ontario County Purchasing, representing Finger Lakes Community College (FLCC)
- OEMs and Vendors:
  - No specific OEMs or vendors are named in the solicitation
- Products/Services Requested:
  - Brand discovery and strategic messaging services
    - Conduct research-based brand analysis
    - Gather audience insights and stakeholder feedback
    - Develop a comprehensive messaging framework
    - Deliver findings to inform a future RFP for visual identity, templates, and brand system implementation
- Unique or Notable Requirements:
  - Emphasis on research-driven approach and actionable messaging
  - Results will directly shape FLCC's refreshed brand and future branding initiatives
  - No prior similar contracts awarded in the past five years

### Description

Finger Lakes Community College (FLCC) is seeking a qualified firm to lead a brand discovery process that will establish a research-based foundation for the College's brand and communications. The selected firm will conduct brand discovery, including gathering audience insights and stakeholder feedback, and translate findings into a messaging framework. This initiative will guide a subsequent RFP focused on visual identity design, templates, documentation, and brand system implementation. The overall goal is to refresh the FLCC brand to reflect its strengths, opportunities, and evolving role in the communities it serves.

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