# My Florida Marketplace #SS 26 27 49

Single Source Marketing Program Procurement for 'Fresh From Florida' with Publix Super Markets, Inc.

**Posted:** September 15, 2026
**Respond By:** October 06, 2026
**Identifier:** SS 26 27 49
**NAICS:** 541810

This opportunity involves a single source procurement by the Florida Department of Agriculture and Consumer Services (FDACS), Division of Marketing and Development, for the 'Fresh from Florida' Grocery Retailer Marketing Program with Publix Super Markets, Inc.
- Government Buyer:
  - Florida Department of Agriculture and Consumer Services (FDACS)
  - Division of Marketing and Development
- OEMs and Vendors:
  - Publix Super Markets, Inc. (sole vendor and implementer)
- Products/Services Requested:
  - Promotional advertising services for the 'Fresh From Florida' brand
    - Authorized use of the 'Fresh From Florida' logo in Publix's print and online circular advertisements
    - In-store signage and displays to identify Florida products
    - Digital promotion on Publix's website and social media platforms
- Unique/Notable Requirements:
  - Single source justification: Publix is the only vendor capable of providing comprehensive promotional advertising across its network of 1,400+ stores in the Southeast
  - Services must include both physical and digital promotion, leveraging Publix's reach and platforms
- Estimated Contract Value:
  - $100,000 to $150,000
- Period of Performance:
  - From contract execution through June 30, 2027

### Description

The Florida Department of Agriculture and Consumer Services intends to enter into a single source agreement with Publix Super Markets, Inc. to procure the "Fresh from Florida" Grocery Retailer Marketing Program. This program includes promotional advertising, authorized use of the "Fresh From Florida" logo in Publix's circular advertisements, in-store signage and displays, and digital promotion on Publix's website and social media platforms. The procurement is a non-bid, single source acquisition due to Publix's unique ability to provide these services across its extensive store network. Interested vendors may submit relevant information by October 6, 2026.

[View original listing](https://vendor.myfloridamarketplace.com/search/bids/detail/16959)